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About The Fitness Store

Mission Statement

It is the mission of The Fitness Store in Manitowoc, WI to provide only the finest cardio and weight equipment available, backed by fast, efficient and accurate service. We have researched our industry for only the finest equipment, and our goal is to impress each and every customer with the caliber of equipment unparalleled in the industry, backed by warranty and repair service, which is second to none. In addition, we shall process orders in a timely manner, double check each order for accuracy and ship as promised and do all of the above in a cheerful and polite manner. Most importantly, The Fitness Store is committed to doing all of this, and still maintain very competitive pricing.

Our Company

The Fitness Store, locationed in Manitowoc WI is a full service fitness equipment facility providing the finest cardio and weight training equipment, all followed up by the finest service in the midwest. Our new 7500 Square foot Manitowoc store includes a spacious show room, large workshop and a storage area stocked with many of the lines that you see represented in our web page.


What started out as a fitness equipment service and repair business, operated out of a garage in 1993, has quickly become a leading supplier of both home and commercial equipment throughout Wisconsin and Michigans Upper Penninsula.

Currently, we have 4 Full Time and 3 Part Time employees.  All are dedicated to the same goal, providing the best fitness equipment products and service available.


Within this website, you'll see many of the fine manufacturers that we represent. In addition to the brands that we sell, The Fitness Store also services all major brands of home and commercial cardio and weight equipment.

You may reach us several ways:

Visit our store:  
The Fitness Store - Manitowoc located at 1410 Dewey St, Manitowoc, WI  54220

Store Hours:
Mon , Tues and Thurs - 10:00 am to 6:00 pm,
Fri - 10:00 am to 5:00 pm
Sat - 9:00 am to Noon
CLOSED Wednesdays and Sundays

By Phone: 1-920-684-8088
By Fax: 1-920-682-2267
By Email: shipping@thefitnessstore.com
By Mail: The Fitness Store,   1410 Dewey St,   Manitowoc, WI  54220