Our Company...

The Fitness Store, locationed in Manitowoc WI is a full service fitness equipment facility providing the finest cardio and weight training equipment, all followed up by the finest service in the midwest. Our new 7500 Square foot Manitowoc store includes a spacious show room, large workshop and a storage area stocked with many of the lines that you see represented in our web page.

What started out as a fitness equipment service and repair business, operated out of a garage in 1993, has quickly become a leading supplier of both home and commercial equipment throughout Wisconsin and Michigans Upper Penninsula.

Currently, we have 4 Full Time and 3 Part Time employees.  All are dedicated to the same goal, providing the best fitness equipment products and service available.

Within this website, you'll see many of the fine manufacturers that we represent. In addition to the brands that we sell, The Fitness Store also services all major brands of home and commercial cardio and weight equipment.

You may reach us several ways:

Visit our store:  
The Fitness Store - Manitowoc located at 1410 Dewey St, Manitowoc, WI  54220

Store Hours:
Manitowoc - Mon thru Fri 10:00 am to 6:00 pm, Sat 9:00 am to 3:00 pm

By Phone: 1-920-684-8088
By Fax: 1-920-682-2267
By Email: office@thefitnessstore.com
By Mail: The Fitness Store,   1410 Dewey St,   Manitowoc, WI  54220